Ad Lucem combines strong insight and consultancy capabilities with deep financial sector knowledge to ensure we deliver the strategic guidance you need to make business decisions across your products, services and communications. Our seasoned team of passionate creatives then bring your brand to life, connecting your story powerfully with the audiences you serve.
Each core discipline (Research, corporate comms, digital and design) is led by our founding members, offering an agile ‘best of breed’ team with the highest level of service whether on a retained or project basis.
Financial Services
market analysis & reports
From investments, to retirement, protection to estate planning we unpick all the key levers of solution and provider selection (from proposition, service, support, communications) to help you do more business in the markets you serve.
Competitor benchmarking
Measuring your performance (with key distribution and consumer audiences) in the areas that matter most (proposition elements, service, support, brand & communications) against your peers, and developing a clear action plan to win and retain more business.
Intermediary, investor
& consumer segmentation
Building meaningful and actionable sub-segments based on deep behavioural analysis of what and how your customers think, feel and do. Outputs include: segment personas, segment predictor tools and a highly practical guide to best engage and serve each sub-segment.
Creative design services (CDS)
Our talented artisans create deeper, more meaningful relationships between brands and their audiences by developing content that resonates in the smartest ways. If our work doesn’t transform financial services brands, reputations and results then we haven’t done our job.
Integrated thought
leadership programmes
Founded on compelling and highly distinctive insight we deliver and manage for you the highest quality content (Press releases, Op-eds, events, digital channel content, videos and infographics, S&M brochures) underpinned with a clear and engaging narrative.
Product and service
testing & development
Our financial services market expertise combined with our research credibility equips us to engage with your target markets and co-build / develop propositions (and the services, support and technology that underpins them) that are highly valued, under-served and aligned strongly to your capabilities.
PR campaign creation,
management & execution
Whether you are looking to shape the news agenda, amplify your message, or simply improve how you tell your story, Ad Lucem’s PR specialists have the experience and creativity to ensure your message cuts through - from campaign creation and management through to execution and measurement.
BRAND APPRAISAL & STRATEGY
Our team of brand consultants will work with you to understand your brand vision, assess how this is understood and interpreted internally and measure the gap between this vision and how it is received and experienced by your external audiences at every touch-point .
Communications audits
Our well defined process enables you to understand the true impact of your communications on your target market(s) and points clearly to what you must do (and how you must do it) to significantly improve your comms ROI.
Digital strategy & content creation
Optimising your communications across digital channels through strategy development, content creation, web design, search engine optimisation (SEO) and analytics, social media management & analysis.